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Healthcare / medical web site design case studies

John Sherman, MD, FACS

Objective

In October 2000, Dr. John Sherman, a New York plastic surgeon, approached AccuVis to redesign his medical web site to increase traffic. The prior designer had formatted the initial web site in a triple frameset, which negatively impacted his site's search engine visibility.

View medical
web site design

Solutions

Gradually eliminated the frameset formatting but kept the attractive "look and feel" of the initial site design. Used a search engine friendly, medical web site design template for the subsequent page designs so that the search engines could easily access all of the content on the pages.
Graphic images were reformatted for faster download time, and text was rewritten for better search engine visibility.

Results

The Dr. John Sherman medical web site redesign resulted in:

Over 200 top search engine positions within 3 months of launching the updated web site design.
Over 166% increase in traffic within 6 months of launching the updated site design.
Currently maintains over 200 top search engine positions for targeted keywords since launch of updated medical web site.

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