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Primax Recoveries

Objective

In March 1998, Primax Recoveries, a healthcare recovery company, approached AccuVis to create their initial site design. The new site design was created to match their printed materials.

This financial web site design was formatted for maximum search engine visibility and ease-of-use for Primax Recoveries' target audience which includes commercial insurance carriers, health maintenance organizations (HMOs), self-insured corporations, and units of government.

AccuVis currently maintains the Primax Recoveries web site.

Solutions

• Created search-engine friendly web site design templates for the new site design so that the search engines could easily access all of the content on the pages.

• Converted all relevant printed materials into a format more suited to web viewing. Graphic images were reformatted for the web.

• Print copy was converted to web copy, more suitable for search engine visibility.

Results

The Primax Recoveries financial web site design resulted in:

• Over 110 top search engine positions within 3 months of launching the web site. One of our first sites to have #1 positions in all of the search engines at the same time.

• Over 100% increase in traffic within 6 months of launching the updated site design.

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