Website Search Engine Marketing Critical Steps
- Refine Search Keyword Phrases
- Deliver Valued Email Marketing
- Create Social Networking Goals
- Monitor Technology Evolution
- Gather Fresh Content
Effective search engine marketing programs are those which are constantly re-examined as to their effectiveness. Effective search engine keyword phrases are discovered by thinking like "the prospect", discarding what we already know about the product/service and the brand, and thorough research. Go beyond the obvious search engine keyword phrases into those less used and those which are more specific. Prospects are more likely to take the call to action when they move beyond their investigation and learning stages by using detailed searches. Once the detailed search engine keyword phrases are discovered, be sure to support those phrases with accurate, detailed content on your search engine landing pages.
Many companies start email marketing campaigns just because everyone else is doing it! Before adding a newsletter signup box to your website, create a plan for delivering content via email. Even loyal customers will tire of too frequent emails with no substantial content. Think about what your target market really values, and give it to them! This may require some advance planning to ensure that viable content is ready when scheduled, but your customers will appreciate your forward thinking and will reward you with their continued loyalty.
Social networking is another area where businesses need to create clear goals before launching their presence on Facebook or other social networks. Social network marketing provides business benefits if you have a well-thought strategy to deliver some content through the social networks. You won't get more business if you have a Facebook or Twitter presence, unless you give your followers something tangible: product offers, insider deals, detailed knowledge, news, issues, interaction. Define the strategy for hooking people and keeping them hooked, then deliver the content associated with the strategy, and you'll achieve your social networking marketing goals.
The great thing about web technology is that it's constantly evolving - which can also be a bit frustrating. When do you make the leap to the newest technology? Consistently educate yourself on "the next great thing" so you can monitor its adaptation and leverage it to your advantage when the time is right.
Nothing keeps search engines interested in your site like fresh content! Websites with new, updated information are revisited by the search engines, keeping your search engine results current. Develop procedures to ensure that any old retired website pages are not resulting in your website visitors receiving a "not found" message when clicking on a search engine listing.
AccuVis keeps web site projects ON TARGET by partnering with customers to accurately implement their e-business vision.
Many customers come to AccuVis for subsequent projects which support their e-business vision as it changes over time. We work with you when needed to ensure your e-business success.