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Real estate web site design case studies - New home builder web site

Lakewood Homes

Objective

In 2001, Lakewood Homes, an Illinois residential home builder, approached AccuVis to update their web site infrastructure. Their former web site let visitors search for new homes, but the site was difficult to maintain due to redundant content. Due to fluctuations in the real estate market, Lakewood Homes needed the ability to update housing prices without technical assistance.

Lakewood Homes also has web sites for individual real estate communities including Lakewood Falls Club, Lakewood Creek, and Grand Haven, all located in Northwest Illinois.

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web site design

Solutions

AccuVis created a database structure to hold content about each housing community, including available house models, prices, floor plans and photos. Includes information about the surrounding region to help site visitors decide on the location for their real estate investment.
Upgraded web server infrastructure to support site traffic levels.
A custom content management solution allows non-technical staff to maintain product, customer, and order information.

Results

The Lakewood Homes web site infrastructure improvements resulted in:

Ability for Lakewood Homes staff to change real estate prices and other web site content which frequently changes.
Strong infrastructure supporting over 8 million hits per month.
Search engine marketing programs resulting in over 500% site traffic increase.

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For more information about AccuVis web site design services for home builders or the real estate industry, please call us at 1-630-717-8283 or fill out our contact form.

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