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is a quarterly newsletter published by AccuVis which gives you
ideas for keeping web site projects ON
TARGET. Sign
up today to receive email notification when a new issue
is published. |
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Review
archive newsletters. |
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Topics
include:
E-business readiness checklist
E-business integration
Search engines - Level playing field?
Hiring web developers: consider outourcing
E-Commerce puzzle pieces |
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Connecting
with Email Marketing Printer-friendly
version |
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Email
marketing has evolved beyond its initial use of blasting out
millions of emails to strangers. Email marketing is an effective
approach to connecting with customers, prospects, and business
partners. |
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Targeting
your message |
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Use email
marketing to offer new products or services, inform customers
and prospects about industry issues, invite people to educational
seminars, provide training for business partners. Create a
message that appeals to the group being targeted, so that
separate messages are delivered to customers, prospects or
business partners. Include the same message on your web site
for maximum exposure.
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Building
your list |
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Offer
the option to subscribe to your list on your web site. When
sending email, include a link to unsubscribe. Acquire attendee
lists from seminars and trade shows or industry associations.
Collect customer email addresses. Purchasing a list from a
bulk email house will not ensure a successful marketing campaign
because those individuals have not "opted in" or
indicated an interest in your products and services.
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Tracking
your success |
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All marketing
programs need to include a way to measure results, including
email marketing campaigns. Tracking includes: number of emails
delivered, number of emails opened, number of links clicked
from within the email, number of subscribes and unsubscribes,
and impact on site traffic.
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Sustaining
the effort |
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Before
you begin an email marketing campaign, determine the frequency
to ensure that resources are available to support your strategy.
An "informational" campaign can have a more informal
schedule than a newsletter or seminar campaign.
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Keep
your web site project ON
TARGET with web development services from
AccuVis. Contact AccuVis
for a free consultation on how email marketing campaigns help
your business connect with customers, prospects and business
partners.
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