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Datascope Corp.

Objective

In 1998, Datascope Corp. began working with AccuVis on web initiatives. Datascope Corp. manufactures proprietary products for clinical health care markets. AccuVis initially created a web site for Datascope's subsidiary, Genisphere, then began working on the Datascope corporate presence web site. This effort was extended when AccuVis developed the Datascope Store, an ecommerce initiative that provides online sales of supplies and accessories for Datascope's Patient Monitoring and Cardiac Assist product lines.

AccuVis partnered with Datascope's corporate design team and IT team to deploy these web site initiatives. The majority of this work was accomplished with the AccuVis team working in Illinois and the Datascope team working in New Jersey.

Solutions

• Formatted the web site design with a search engine friendly HTML template for use in subsequent page designs so that the search engines could easily access all of the content on the pages. Emphasis is on orderly site navigation.

• Ecommerce store includes a custom content management solution which provides quick access to products, prices, customers and order data. Ecommerce store includes real-time integration with Datascope's internal application systems.

Results

The Datascope Corp. medical web site design and ecommerce site resulted in:

• Online sales increase by nearly 300% through use of an online discount program, targeted at existing customers.
• Over 200 top search engine positions within 6 months of launching the corporate web site.

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