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ARCH Venture Partners

Objective

In October 1999, ARCH Venture Partners approached AccuVis to revamp their site design, which did not reflect their corporate identity.

ARCH's initial web site design was not formatted for maximum search engine visibility and ease-of-use for their target audience which includes information technology, biotechnology, and physical sciences companies seeking seed and early stage venture capital. AccuVis was hired to create a more user-friendly web site design which would highlight their portfolio companies and increase traffic to the ARCH web site.

The subsequent site redesign, modified to accommodate more advanced web browsers, was launched in May 2002. Accuvis currently maintains the ARCH web site.

Solutions

• Created search engine friendly web site design templates for the new site design so that the search engines could easily access all of the content on the pages.

• Converted all relevant printed materials into a format more suited to web viewing. Graphic images and company logos were formatted for the web, and text was rewritten for better search engine visibility.

• Updated web site design reformatted to accommodate a wider variety of web browsers.

Results

The ARCH Venture Partners financial web site redesign resulted in:

• Over 210 top search engine positions within 3 months of launching the updated site design.
• Over 80% increase in traffic within 6 months of launching the updated site design.
• Currently maintains over 200 top search engine positions for targeted keywords since launch of updated financial web site.

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